A lot of people say the number one job of the CEO is to keep money in the bank, or the number one job is to be strategic and the number one job is recruiting. That may be true, but when I was at Mozilla the activity I did mostly was to tell the story—tell the story simply, understandably over and over and over again.
— http://www.fastcompany.com/1762632/telling-the-story-a-qa-on-leadership-with-john-lilly
